The Kindle Arts Society’s identity is made up of a name and logo. The following guidelines specify the best ways to use these to represent the society. Please remember that when you represent the society you are not representing yourself – you represent the board, the officers, the teams and all the members of the society.
Please review these guidelines carefully before using the name or logo.
Consistent use of graphic and name standards is important to effectively communicate the overarching essence, tone, and personality of KindleArts. Over time, implementing these guidelines will contribute significantly to a strong, unified identity that will be easily recognizable and a source of pride to our community.
The cornerstone of the KindleArts identity is our name style and logo.
Correct Use of the Name
The society’s full legal name is the Kindle Arts Society. To help us build a unique identity that is distinct from the popular Kindle e-reader and other users of this name, the founding board created a standard way to represent ourselves in text.
When typing the society’s name, please use the full name Kindle Arts Society. For variety or brevity, feel free to use KindleArts. However, please discourage acronyms like KAS and the use of Kindle as a single word.
| Please use: | Please do not use: |
| Kindle Arts Society | Kindle |
| KindleArts | KAS |
Correct Use of the Logo
Logo Components and Placement
A logo is the Society’s signature, not unlike someone’s personal signature. Just as a signature validates and brings meaning to documents, a logo gives meaning and significance to the Society’s materials. Our visual signature is comprised of the word “Kindle” boldly presented in a disintegrating white font within a field of flame, with the words “Arts Society” placed below in disintegrating black text.
Official Colours
Red
HEX: #ED2424
R: 237 G: 36 B: 36
PMS: 1788
Orange
HEX: #F68A1F
R:246 G:138 B:31
PMS: 804 2X
Black
HEX: #000000
R: 0 G: 0 B: 0
PMS: 30
White
HEX: #FFFFFF
R:255 G:255 B:255
PMS: WHITE
Colour Applications
Full Colour
The full colour logo should be used in the vast majority of applications. It is best suited for use on a white background or in an area of an image with a light background.
FULL COLOUR LOGO
FULL COLOUR LOGO ON LIGHT PHOTO
Full Colour on Black
The full colour logo on black is the second most commonly used logo. It is different from the standard logo only in that the words “Arts Society” are white instead of black. Use this when the black text of the logo won’t show up against a dark background. It is best suited for use on a black background or in an area of an image with a dark background.
FULL COLOUR ON BLACK
FULL COLOUR ON DARK PHOTOOne Colour
For applications in which only one colour will be used, either the red (PMS1788) or black is acceptable. The fire prints 100% red or black in a one colour application. Where the red is not an option and the logo must appear on a black or dark background, the entire logo is reversed into white.
LOGO IN RED
LOGO IN BLACK
REVERSED LOGO
Offi cial Fonts (Typography)
The type font used for “Kindle Arts Society” is an outlined font (font used has been modified and outlined for the purpose of creating the logo text) based on the font ALTERNATIVE GOTHIC #2.
Resolution and Format
Choosing which file to use will depend on your intended application. Are you planning on printing the logo in colour or black&white? Are you using it on paper, on the web, or are you just using it for a PowerPoint presentation? The resolution and format of the file will significantly impact quality. Uncompressed files offer better quality but are larger in electronic file size and sometimes can only be opened by specialized programs. Compressed file formats offer much smaller file sizes, and can be opened by everybody, but often offer poor results when printing. Vector-based formats allow resizing without loss in quality, but can only be opened by a few programs. Please consult this table to determine the file format you need for your specific application. If your application does not fit into the description below, please contact ashes@csto.org.
| APPLICATION | VECTOR | BITMAP | NOTES |
High Quality Printing | AI, EPS | TIFF, PSD | Illustrator vector-based files should be used wherever possible. If that is not possible, when printing you want a higher resolution, uncompressed file format (TIFF or PSD). Please do not use PNG, GIF, or JPG. |
Microsoft Office Documents | WMF | TIFF | Windows Metafile (WMF) format is a proprietary vector format for Microsoft Office. If you cannot use a WMF, please use an uncompressed bitmap format (TIFF is preferred). |
Web & Email | N/A | PNG, JPG | For e-mail and internet applications, please use a web ready format. PNG file formats are preferred because they have a transparent background. Bitmap files for the internet should have a minimum resolution of 150PPI (to support new Mac pixel depths). Please do not ever make/use a GIF format. |
Download Logo
Based on the information listed above, please download the copy of the logo most appropriate for your application. NOTE: These links will take you to GoogleDrive. To actually download the file once you are on the GoogleDrive page, you will need to choose FILE > DOWNLOAD (except for a couple file formats which will automagically download).
FILE TYPE | FULL COLOUR LOGO | LOGO ON BLACK | LOGO IN RED | LOGO IN BLACK | REVERSED LOGO IN WHITE |
AI | |||||
EPS | |||||
WMF | |||||
TIFF | |||||
PSD | |||||
PNG | |||||
JPG |
Resizing the Logo
All bitmap (raster) artwork has been exported at 600DPI at approximately 6×6 inches. This means you will likely want to resize the logo. When resizing the logo, always grab from the corner rather than the side or top. Grabbing from the sides or top will distort the logo, which is unacceptable . Be careful not to enlarge a compressed image (e.g. JPG, PNG) too much as the image will become pixelated. Also, never resize a GIF (either up or down) because the image will become unreadable. In fact, never use a GIF, they suck (which is why none are provided).